The Dolmio Pepper Hacker Microsite

Client

Dolmio

Region

Australia + United Kingdom + Ireland

Summary

Following the success of the original Dolmio Pepper Hacker experiment and boosted by an overwhelming number of requests from parents across Australia; a limited edition run of the Dolmio Pepper Hacker was produced and made available to Dolmio customers across Australia, the United Kingdom and Ireland.

The Dolmio Pepper Hacker worked by disrupting the WiFi signals of electronic devices for a short period of time, allowing families members to connect with one another over dinnertime.

A responsive microsite was created to house the campaign content including detailed information on the Dolmio Pepper Hacker along with the competition entry mechanic.