One Minute to Move It Adventure Microsite

Client

McDonald’s

Region

Global

Summary

The One Minute to Move It Adventure Microsite was launched in tandem with Dreamworks’ Madagascar 2 animated movie to promote the importance and health benefits of exercise.

Through a series of ‘one minute playtime’ mini games, activities and videos, children were introduced to the idea that exercise and physical activity can be fun.

Additional bonus content could be unlocked with code access obtained from the corresponding Happy Meal toys.

The microsite itself was customised and translated into multiple regions and languages around the world.