Dare To Be Square Microsite

Client

Nickelodeon

Region

Australia

Summary

The Dare To Be Square initiative is an ongoing campaign from Nickelodeon that aims to celebrate diversity whilst instilling kids with a sense of self-confidence and self-worth.

With Guy Sebastion as the inaugural spokesperson, the website encouraged users to throw a ‘square’ as a show of solidarity to others kids against bullying.

The entries were displayed on the website and also formed the tiles of a video wall feature during Nickelodeon’s annual Slimefest event.