Tourism Australia Coastal Campaign

Client

Tourism Australia + Virgin Australia

Region

USA

Summary

This campaign was a joint partnership between Tourism Australia and Virgin Australia to promote some of Australia’s key coastal holiday destinations to the lucrative US market.

Being a pure digital campaign, executions included standard online display banners, social media placements and homepage takeovers on prominent US news websites.

Animated digital OOH placements were also run in high traffic locations in key US cities, including Times Square, New York City and Microsoft Square at LA Live.