Po’s Chopstick Challenge

Client

McDonald’s

Region

USA

Summary

Po’s Chopstick Challenge was mini game created to help promote the message of the importance of healthy eating habits to young kids.

Using Po from Dreamworks’ Kung Fu Panda movie series as the campaign mascot and main playable game character helped to further engage the intended audience.

The game was hosted on the McDonald’s Stage M microsite which was dedicated to promoting healthy eating via fun games, activities and multi-media content.