Project Title
GEeks go for #CC9900 Campaign
Client
General Electric
Platforms
Desktop, Online, Social
Region
Global
Description
The second iteration of the GE Tweeting Machines campaign; GEeks for for #CC9900 is a viral online competition appealing to the brightest software engineeers, coders and developers across the globe for a chance to win US$10,000 in prize money and a trip to GE’s Minds + Machines Conference in San Francisco.
The 3-part problem solving challenge is driven by a series of clues hidden in Twitter conversations between GE’s industrial machines in their native binary language. Social posts, cryptic online and OOH marketing placements drove users to the microsite where the core of the competition challenges were housed and completed.
Contribution via Clemenger BBDO
- Design
- UI Design
- UX Design – Project Wireframing
- Animation